Social media strategy

Established a Facebook page.
Used chubby but cute animal characters to present an approachable, worker-friendly worldview.
Posting internal interview videos and product videos.
Planned and implemented advertisement.
Implemented project strategy, execution and reporting including creative aspects such as videos and images.

New product launch media events

Drafted plans for joint media events with major electronics manufacturers.
Rather than ending like a simple press conference, held guest talks and also provided product demonstration at exhibition space.
Attended by over 60 reporters and covered by over 40 media outlets.

Creative

mplemented production such as corporate image videos, original give aways, catalogs, backboards for press conferences and advertisements.

Market entry press conference

Planned and executed press conference by CEO of global headquarters.
Despite being unknown in Japan, the event was covered by 60 media outlets including exclusive interviews by Nikkei and Nikkan Kogyo Shimbun.

Media roundtable for their automotive products

Held a press briefing on automotive sensor products at the Automotive building the day before an exhibition.
Approximately 30 media outlets participated, including Nikkei, NHK, Toyo Keizai and Nikkan Jidosha Shimbun.
Conducted a demonstration drive.

Social media strategy

Analyzed the unique aspects of each social media platform in Japan and proposed the optimal platform for the client.
Opened and operated a corporate page.

Creative

Give aways, banners, catalogs and product promotion videos

Drafted and executed communication plan for maximizing opportunities at the exhibition

Provided exhibit support for the exhibit at the Tokyo Motor Show.
Attracted media to the booth and set one one one interviews of management executives visiting Japan.
Despite being a company unknown in Japan, we secured high-quality coverage such as interviews in Nikkan Kogyo Shimbun and Nikkan Jidosha Shimbun, and a four-page feature article in an automotive magazine.

Creative

Production of give away goods and catalogs (corporate and product)

Proposal of marketing activities in Japan

Analyzed current positioning in Japan based on competition and market analysis.
Proposed optimal communication activities utilizing multiple channels such as exhibitions, media advertisements and PR activities.
Also invited Japanese media outlets on a press tour planned by the client’s head office and conducted a press tour of the head office and plants, etc. in Europe.
In addition, achieved high-quality coverage, such as securing an exclusive interview with the CEO by Nikkei and getting the article published in Nikkei.

Planning and implementation of corporate PR

Implemented corporate communication centered on thought leadership content marketing.
Conducted and analyzed research, produced a white paper, and held press conferences and seminars in a hotel.

Creative

Production of white paper (booklet and online)